Day 1 - Chapter 1 – Welcome- The Market for Health
John Hood, Director, Food and Drink Division, Invest Northern Ireland welcomes you to 'Is Health Your Wealth?' and sets the scene for the three virtual events. While Thelma Fitzgerald, Consumer Insights Manager, Invest Northern Ireland provides an introduction for today's theme - The Market for Health.
Day 1 - Chapter 2 – Wellness Trends
Emma McGeown examines consumer insights into health and wellness trends including how consumer interests with regards health have evolved as a result of COVID-19.
Day 1 - Chapter 3 – The Health and Wellness Horizon in Food
Through the lens of health and wellness, presented by Charles Banks looks to the future, exploring the relevant social forces alongside the future trends and foresight horizon within the world of food & drink.
Day 1 -Chapter 4 – Eating Well, Choosing Better
Dr Kathleen Mooney provides an overview of the evidence underpinning the development of the FSA’s Eating Well Choosing Better programme and the food product improvement activities undertaken in partnership with the NI food industry, the NI District Councils and NI academic institutions.
Day 1 - Chapter 5 – Case Study – Toasted Oats
Danielle McBride presents how White’s used data & insights to reformulate its award-winning range of Toasted Oats cereal and assess the challenges they faced, the actions we took and outcomes delivered.
Day 1 - Chapter 6 – Q&A session
Michelle Charrington from Invest NI chairs a question and answer session with panellists, Emma McGeown from Mintel, Shokefeh Hejazi from The Food People, Dr Kathleen Mooney from Food Standards Agency and Danielle McBride from Whites Oats.
Day 1 -Chapter 7- Fringe event – Desk Yoga with Adrienne Perry
Adrienne demonstrates some simple yoga techniques to help release tension while sitting at your desk.
Is Health your Wealth webinar - DAY ONE | The Market for Health
This Invest NI webinar series organised by the Food and Drink Consumer Insights Team aims to provide suppliers with the latest information, trends, data and insights on the important and rapidly emerging health & wellness theme, as well as provide inspiration and knowledge to adopt the science and technology and develop new products.
Day 1 focuses on the market environment, including global market trends and government legislation surrounding nutrition and the reformulation of products.
- Day 1 - Chapter 1 – Welcome- The Market for Health
- Day 1 - Chapter 2 – Wellness Trends
- Day 1 - Chapter 3 – The Health and Wellness Horizon in Food
- Day 1 -Chapter 4 – Eating Well, Choosing Better
- Day 1 - Chapter 5 – Case Study – Toasted Oats
- Day 1 - Chapter 6 – Q&A session
- Day 1 -Chapter 7- Fringe event – Desk Yoga with Adrienne Perry