Preview image for the video "Social Media Trends for your Business in 2023: Chapter 1 - Introduction".

Chapter One - Introduction

2 minutes

Video Overview

Introduction to Social Media trends for your Business in 2023.

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Preview image for the video "Social Media Trends for your Business in 2023: Chapter 2 - Phasing out Third Party Cookies".

Chapter Two – Phasing out Third-Party Cookies

9 minutes

Video Overview

This chapter explores the effects of third-party cookies being phased out and what can be done to try and combat this.

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Preview image for the video "Social Media Trends for your Business in 2023: Chapter 3 - Authenticity".

Chapter Three – Authenticity

7 minutes

Video Overview

This chapter explores what it means for businesses to appear more authentic online and the benefits of doing so.

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Preview image for the video "Social Media Trends for your Business in 2023: Chapter 4 - Nano and Micro Influencers".

Chapter Four – Nano and Micro Influencers

7 minutes

Video Overview

This chapter explains what is making small level influencers so valuable to businesses in 2023 in contrast to using macro level influencers.

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Preview image for the video "Social Media Trends for your Business in 2023: Chapter 5 -Customer Support via Social Media Channels".

Chapter Five – Customer Support via Social Media Channels

7 minutes

Video Overview

This chapter reveals why prioritising customer experience online by delivering rapid and satisfactory support is crucial this year.

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Preview image for the video "Social Media Trends for your Business in 2023: Chapter 6 - Content Trends 2023".

Chapter Six – Content Trends 2023

10 minutes

Video Overview

Find out the latest content trends to advance your presence online, from short-form video to user-generated content.

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Preview image for the video "Social Media Trends for your Business in 2023: Chapter 7 - TikTok Advertising".

Chapter Seven – TikTok Advertising

4 minutes

Video Overview

This chapter explores why 2023 will see more businesses adapt their marketing strategies to include eye-catching videos for this platform.

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Preview image for the video "Social Media Trends for your Business in 2023: Chapter 8 - Social Media Shopping Outlets".

Chapter Eight – Social Media Shopping Outlets

3 minutes

Video Overview

This chapter reveals how social media platforms are starting to compete with established e-commerce sites and the benefits of establishing a marketplace on these channels.

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Preview image for the video "Social Media Trends for your Business in 2023: Chapter 9 - B2B Storytelling and Humanisation".

Chapter Nine – B2B Storytelling and Humanisation

10 minutes

Video Overview

This chapter discusses showcasing a brand’s ‘human side,’ and reveals other noteworthy trends, such as how gaming is rivalling social platforms and how decentralised social networks will be the next big thing.

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Preview image for the video "Social Media Trends for your Business in 2023: Chapter 10 - Q&A".

Chapter Ten – Q&A

23 minutes

Video Overview

Q & A

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Social Media Trends in 2023 for your Business

Social media is an effective way to maintain a connection with your customers.

It is an ever-changing landscape and every year trends and new ways of communicating emerge. In 2023, expect to see the end of third-party cookies, social media communities, content going full screen, chatbots, and micro influencers. This video tutorial will highlight how you can implement these and more into your business. This is a recording of a live webinar previously delivered by Invest NI.

82 minutes
10 videos