Preview image for the video "Spotlight on Korea: Chapter 1 – Introduction".

Chapter 1- Introduction

6 minutes

Video Overview

Mark Graham, Regional Director, Invest Northern Ireland based at the British Embassy in Tokyo, and David Bae, Senior Manager of Invest Northern Ireland in South Korea, provide an overview of Spotlight on South Korea.

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Preview image for the video "Spotlight on Korea: Chapter 2 – The South Korean Market".

Chapter 2 - The South Korean Market

15 minutes

Video Overview

Hyung-Kyung Nam from Korean Trade-Investment Promotion Agency (Kotra) unveils all you need to know to do business in the South Korean market, providing an overview of the economy, key business sectors and getting set up in market.

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Preview image for the video "Spotlight on Korea: Chapter 3 – Belfast Distillery Case Study".

Chapter 3 - Belfast Distillery Case Study

21 minutes

Video Overview

Dessie Roche, Commercial Manager for Belfast Distillery Company, takes us through how they successfully brought Irish Whiskey to the South Korean market, and how to traverse key steps in the export process.

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Preview image for the video "Spotlight on Korea: Chapter 4 – The Belfast and Sejong Innovation Twins Programme".

Chapter 4 - The Belfast and Sejong Innovation Twins Programme

15 minutes

Video Overview

Andrew Cockburn, Connected Places Catapult, explains Belfast’s partnership with Sejong city and the potential opportunities that may open up for projects between the two as a result.

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Preview image for the video "Spotlight on Korea: Chapter 5 – Q&A".

Chapter 5 - Q&A

13 minutes

Video Overview

The tutorial concludes with a Q&A featuring Mark Graham and David Bae, members of the Invest NI Asia Pacific team.

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Spotlight on South Korea

South Korea is one of the largest economies in the world and has strong trade links with the UK. It is a country with a fast-moving business culture that places importance on relationship building and hierarchy, with opportunities in technology, materials handling, life and health sciences, and renewable energy, offering a plethora of unique opportunities for Northern Ireland businesses to trade in the market.

Focusing on the emerging trends and exporting opportunities in the market for Northern Ireland businesses, and how to approach them, in-market representatives and specialists deliver this tutorial.

This tutorial also features a case study from Northern Irish business, Belfast Distillery, and how the support they received helped them export their product into Seoul, Korea. This is a recording of a recent webinar.

69 minutes
5 videos