Session 1 - Welcome

4 minutes

Video Overview

Steve Harper, Executive Director International Business Invest NI, welcomes delegates to the Spotlight on China event, emphasising Invest NI’s support to companies as they seek to do further business in the key markets in China.

Session 2 - Introduction to China

13 minutes

Video Overview

Madame Zhang Meifang, Consul General of the People’s Republic of China, Chinese Consulate-General, introduces how an open China will offer more business opportunities to Northern Ireland and how Northern Ireland businesses can further develop their business opportunities in the market.

Session 3 - Is China too big for Northern Ireland’s small businesses?

31 minutes

Video Overview

The panel discusses the common question of ‘Are Northern Ireland businesses too small to do business in the China market?’ and Martin Collins, Vice President of Sales and Marketing, Yelo gives a presentation on the success that Yelo has had to date in the market.

Session 4 - Getting Ready to do Business in China

42 minutes

Video Overview

The panel discuss understanding Intellectual Property and Trademarks and how getting paid is ‘a must’ for any business in any market, with China being no different. They also discuss how formalising and choosing the right business partner/representative at the outset is critical. This chapter also includes presentations from David Gregory, China Market Business Adviser, China-Britain Business Council; Ruth Graham, Head of Trade Finance Sales, Danske Bank and Colin Graham, Technical Adviser, Invest NI.

Session 5 - Establishing an Office or a Presence in China

36 minutes

Video Overview

Processes along with the does and don’ts are pretty straightforward in any market when you know how you want to be represented. The panel explores the processes and does and don’ts related to the China market. Christ Lethbridge, UK Sector Lead for Creative Industries, China–Britain Business Council (CBBC) also talks about how the CBBC platform can be a short to medium term option to having full time representation in the Chinese market, while outlining the official options for foreign businesses.

Session 6 - E-commerce and Social Media

22 minutes

Video Overview

Christ Lethbridge, UK Sector Lead for Creative Industries, China–Britain Business Council presents the differences between Ireland and the United Kingdom’s social media channels and e-commerce platforms to that of China.

Session 7 - Supply Chain Management

25 minutes

Video Overview

David Gregory, China Market Business Adviser, China–Britain Business Council discusses how a good supply chain management strategy is important for any exporting business while also highlighting on the subject of sourcing products and materials within the market.

Case study - Yelo

3 minutes

Video Overview

Martin Collins, Vice President of Sales and Marketing at Yelo details the company’s experience and success of exporting to China. Based in Carrickfergus and founded in 1983, Yelo is a leading test equipment manufacturer that designs, builds and supports test engineering solutions for a range of industries including Photonics, Defense and Automotive. 
In 2019, the company was honoured with a Queens Award for Enterprise – Britain’s most coveted commercial prize – for its outstanding export performance.

Spotlight on China

This tutorial is the second in our Spotlight On series, and first in our targeted Spotlight on Asia-Pacific tutorials. Through this tutorial you will gain insights and trends around the exporting opportunities available to local businesses.

It features presentations from our first Spotlight on Asia-Pacific event held on 18th June at Stormont Hotel covering the market of China as well as panel discussions from local businesses already exporting to the continent.

There are seven sessions featuring eleven speakers and it will take around 2 hours 53 minutes, but you can do it in your own time or one session at a time.

Chapter List

177 minutes
8 videos