![Preview image for the video "COVID-19 Response - Practical Export Skills: Navigating your business on Social Media through COVID". Preview image for the video "COVID-19 Response - Practical Export Skills: Navigating your business on Social Media through COVID".](/sites/default/files/oembed_thumbnails/rEiU_ZeU1TNJvCzfqGeAi9YKDpeRaNS92GlpvypDORY.jpg)
Chapter 1 - Introduction
Video Overview
This chapter is an introduction to the topic of Social Media and the its importance in helping you and your business stay connected with your target audience.
![Preview image for the video "Navigating your business on Social Media through COVID-19: Ch 2 The role of Social Media". Preview image for the video "Navigating your business on Social Media through COVID-19: Ch 2 The role of Social Media".](/sites/default/files/oembed_thumbnails/et5cK1rA5Rc9wTSQvPjQ-c3C94Ldfu98dBv8nAcNdgs.jpg)
Chapter 2 - The role of Social Media
Video Overview
This chapter discusses the role that social media has in connecting with, educating, entertaining and inspiring people.
![Preview image for the video "Navigating your business on Social Media through COVID-19: Ch 3 Why it’s vital you stay connected". Preview image for the video "Navigating your business on Social Media through COVID-19: Ch 3 Why it’s vital you stay connected".](/sites/default/files/oembed_thumbnails/YM-uoMej7wIa2q0b3Mo4p-rKwmTspXZm6tdUmb6REZQ.jpg)
Chapter 3 – Why it’s vital you stay connected
Video Overview
Chapter 3 addresses the rise in social media use during the pandemic, and the importance of staying connected, relevant and engaged with your audience.
![Preview image for the video "Navigating your business on Social Media through COVID-19: Ch 4 – How to stay connected". Preview image for the video "Navigating your business on Social Media through COVID-19: Ch 4 – How to stay connected".](/sites/default/files/oembed_thumbnails/9tqUnnNOZQKug5DoULebnDLsCQFmssI0k5UErWAk7QE.jpg)
Chapter 4 – How to stay connected
Video Overview
This chapter showcases how businesses/brands can stay connected with their audiences through interactive social media posts. It also touches on the importance to listen, show empathy and lead with usefulness, and not promotional posts.
![Preview image for the video "Navigating your business on Social Media through COVID-19: Ch 5 What type of content should I post?". Preview image for the video "Navigating your business on Social Media through COVID-19: Ch 5 What type of content should I post?".](/sites/default/files/oembed_thumbnails/Aiokernl8UFkirCg8zupyPM_K7MQ9AxTKc1Bc1H0FlE.jpg)
Chapter 5 – What type of content should I post?
Video Overview
Chapter 5 looks at examples of what big brands and small businesses have posted to stay connected and relevant during the pandemic.
Practical Export Skills: Navigating your business on Social Media
This is a recording of a recent webinar developed in partnership with digital marketing agency Brilliant Red. The amount of time people are spending on social media platforms on a daily basis has risen significantly during the COVID-19 pandemic. The tutorial highlights the importance of a business staying connected with its audience during the current COVID-19 pandemic.