![Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (1)". Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (1)".](/sites/default/files/oembed_thumbnails/-zNGl4CbegVzzqyWsquinTkJ6qOosey0-J6TGe1RT2M.jpg)
Chapter 1 – Introduction
Video Overview
This chapter is an introduction to the topic and introduces the biggest trends for 2020.
![Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (2)". Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (2)".](/sites/default/files/oembed_thumbnails/NFckY2DM6itOP_kMsXpMF8aNzMKLV3YEtMKrGaq0Fms.jpg)
Chapter 2 – What is LinkedIn?
Video Overview
This chapter provides an overview to LinkedIn and how the social media platform became the world’s largest online professional network.
![Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (3)". Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (3)".](/sites/default/files/oembed_thumbnails/l6tmR75QUO-s-naZf52S_wBXvQK8N5ZG1LpT1SVocw8.jpg)
Chapter 3 – Optimising your profile
Video Overview
Chapter 3 showcases how individuals can optimise their profile on LinkedIn and the benefits of doing so
![Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (4)". Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (4)".](/sites/default/files/oembed_thumbnails/E0nEBU7jKT5ujfpLxZUVHqGB-eIzZ7AaoizxJ5FLvnE.jpg)
Chapter 4 – Optimising your business profile
Video Overview
This chapter explains how individuals and businesses can improve on and optimise their business’s LinkedIn profile.
![Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (5)". Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (5)".](/sites/default/files/oembed_thumbnails/DKyKSSf6-N8Q7JTk-daNtRe9zkPvHlyeONseWym2cUA.jpg)
Chapter 5 – Building connections and growing followers
Video Overview
Chapter 5 provides tips and resources on how to build connections and expand your following on the social media platform.
![Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (6)". Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (6)".](/sites/default/files/oembed_thumbnails/FjVYs64iyR3uz8jecIXWGfRsuKnLbKO_faDL0g1efQM.jpg)
Chapter 6 – Generating leads on LinkedIn
Video Overview
Chapter 6 highlights methods on how a person or business can generate leads on LinkedIn by sharing knowledge, spreading awareness and building authority.
![Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (7)". Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (7)".](/sites/default/files/oembed_thumbnails/z5jkhDhvnYTiALFU1Mcy4hUXDd5qIpz0Zmb7c8DX2TU.jpg)
Chapter 7 – LinkedIn premium tools
Video Overview
This chapter highlights premium tools that businesses can implement such as LinkedIn Premium, LinkedIn Premium Business and LinkedIn Sales Navigator and more.
![Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (8)". Preview image for the video "COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn (8)".](/sites/default/files/oembed_thumbnails/5hrtVXOT5CLyjIIJOsUO84TZFntJXSyO0jYkfxLKVLs.jpg)
Chapter 8 – Questions
Video Overview
This chapter concludes the tutorial with a question and answer session
Practical Export Skills: How to generate leads on LinkedIn
This is a recording of a recent webinar developed in partnership with digital marketing agency Brilliant Red. The tutorial will guide you through a proven approach to generating leads via LinkedIn. It will demonstrate how to utilise LinkedIn tools to find, connect with, and build relationships with prospects.